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Why being a good developer, engineer, acturary or non-managerial lawyer etc. etc. should not bother.
Quite often, a common problem in motivating people in larger companies is the following: You can make a career as a manager, at least if you have the necessary skills for it. But even if you're quite brilliant in what you do, even if you always do an excellent job, take the workload of several people etc. etc. - you don't get the chance to earn as much money and gain as much "visibility" as any mid-level manager gets.
In my opinion this is horribly wrong, demotivates people and also creates ungifted managers (such wich wanted to stay in their jobs but needed to earn more money).
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